NEA

1/2 way peer assessment 29/9/26

Music video 3rd cut

Music Website NEA

working on my website

Music Artist Website

Footage from 20/9/26

NEA SECOND RUSH 18/9/26

Music Video second cut

NEA FOOTAGE (CAMCORDER ONLY) AND RUSHES 7/9/26

https://youtu.be/cp91sGXCs3E  This is the link to the video on my website

Music video rough cut this is the link to the very rough cut of my music video

INITIAL IDEAS

Bags by Clairo

- music video (Indie song)

- Bags by Clairo

- shot at train station to open ( behind the girl, establishing shot as the train pulls up to the station)

- following the girl as she goes from the city to the beach (intercut with other scenes/memories)

- idea of the bag (close up as she gets on the train with title card)

- photo booth?

- photo montage in the second verse

- dancing and watching scenes on the projector

- tracking shot (first chorus looking at camera walking through London)

- second verse in a meadow/ field

- picnic setting (painting, laughing, etc.)

- At the beach skimming stones at sunset 

- filmed on camcorder 

- very warm tones, golden lighting

 

Website:

- solo artist

- shoot different album covers 

INITIAL IDEAS 18/03/026

- usually either narrative or performance/ concept

-  These videos are designed to function as promotional tools (advertisements) for the music, typically running 3 to 3.5 minutes with fast-paced editing, lip-syncing, and varied shot types

• Performance Based: Features the artist(s) singing or dancing, either in a studio or on stage. These are common in mainstream music to build personal connection and showcase energy, similar to a live concert.
• Narrative Based: Tells a story (linear or non-linear) that correlates with the song's lyrics or themes. This form often uses actors and acts as a short film.
• Conceptual Based: Focuses on a central theme, artistic idea, or abstract imagery rather than a direct story or performance. These are often symbolic and common in alternative/indie music
• Hybrid: Many modern videos combine these, such as a performance video with a parallel narrative storyline
• fast paced editing to match the beats (match cuts)
• Camera Work: Frequent use of close-ups on the artist to establish brand identity, alternating with wide shots of performance.
• Mise-en-scène: Highly stylized costumes, lighting, and sets intended to represent the genre of the music.
• Lip-Syncing: Essential to performance-style videos to mimic live singing.
• Relationship to Song: The visuals can "illustrate" (directly show), "amplify" (enhance the mood), or "disjunct" (have no obvious link to) the song lyrics

PINTEREST AESTHETIC:

SONGS 18/3/26

BAGS by Clairo: 

Clairo's "Bags" is an indie-pop song exploring the vulnerability of first-romantic experiences with a girl, balancing a crush with the fear of rejection.

It captures the anxiety of navigating the line between friendship and romance, ultimately focusing on becoming comfortable with uncertainty and the unknown. The song focuses on unspoken feelings with lyrics "Can you see me? I'm waiting for the right time" highlighting the hesitation in telling someone you have feelings for them. The line "Know you'd make fun of me" suggests a fear that the person will react negatively or that the feelings won't be reciprocated. The actual bags in the song may refer to emotional or metaphorical baggage a person has within before entering a relationship. 

AUDIENCE RESEARCH:

AUDIENCE RESEARCH 2:

NEA PITCH- BAGS

Moodboard:

FEEDBACK FOR PITCH

Colour Palette:

AUDIENCE PROFILE

30 SECOND VIDEO PRACTICE

STORYBOARD AND IDEAS FOR WEBSITE:

WEBSITE MOCK UP 1 (MADE USING CANVA)